Finding the best mascara once we hit our fifties, can be a real challenge. With so many different products on the market, it can be difficult to know which one is right for you. If you, like me, have wasted so much money on products that just don’t reach the bar, then this article may help you better understand what to look out for when buying mascara.
We’ve put together this expert guide to help you find the best mascara that does exactly what you want it to do – make your lashes look fabulous! We’ll explore the different types of mascara products available, discuss their features and benefits, and provide helpful tips for finding the perfect mascara for your needs. By the end of this guide, you should be well-equipped to find the best mascara to help make your lashes look amazing.
Why Mascara Is Important For Women Over 50
Mascara is one of the most important pieces of makeup for women in general but even more so as we age and our lashes thin out, as it frames the eyes and gives them a stronger definition. It provides color, shape, and structure to the eyes, making them look more open and youthful. The best mascara for mature women should be specifically formulated to work with eyelashes that reflect mature beauty, so it’s super important to find a product that has borne this in mind during its creation.
Some key factors to consider when purchasing mascara include looking for a formula that won’t clump or flake, as this can cause your eyes to look more tired whilst a volumizing mascara can help to add some life to your lashes, and lengthening formula can create the illusion of wider eyes. Subtle differences but important ones because the right mascara can really make a difference when it comes to creating a beautiful polished look.
What To Look For In A Mascara
When it comes to makeup for women over 50, there are so many brands out there that finding the best mascara can be an overwhelming (and oftentimes costly) task. With so many products on the market, it’s hard to determine which one is right for you. To make the decision easier, there are certain things you should consider when choosing the best mascara for your needs.
- First, consider the type of coverage you need as some mascaras are formulated to add volume, while others are designed to lengthen lashes. Do you prefer a more natural look or a dramatic effect? Do you have sensitive eyes that require a hypoallergenic formula? Knowing what kind of coverage you need will help narrow down your choices.
- Next, think about how long you want your mascara to last. Mascaras come in different types of formulas, ranging from waterproof and smudge-proof to quick-drying and long-lasting. Consider how often you plan to reapply your mascara throughout the day and find a formula that suits your lifestyle.
- Depending on the look you want you should consider the wand shape. Look for a wand with a curved shape to help lift and separate your lashes.
- Finally, choose a color that matches your skin tone and eye color. If you’re looking for a more natural look, opt for brown or black mascaras that won’t be too overpowering. If you’re looking to add drama to your look, consider going for bolder colors like blue or purple.
Whether you’re looking for a natural daytime look or a dramatic night-time look, by taking these essential factors into account, you can definitely find a mascara that works for you!
How To Apply Mascara
Follow these simple 5 steps to ensure your mascara application is the best that it can be.
- Start by curling your lashes with an eyelash curler to give them a lift.
- Next, take your mascara wand and wipe off any excess product on the rim of the tube or on the wand itself.
- Position the wand at the base of your lashes and gently wiggle it back and forth, moving the wand upwards as you go.
- Repeat this process until you reach your desired level of volume and length.
- Lastly, use the tip of the wand to coat the smaller lashes on the inner and outer corners of your eyes.
Allow the mascara to dry before applying any additional eye makeup.
Which Mascara to Buy?
The truth is, in order to succeed in purchasing quality mascara, the only way is to be a savvy shopper. So do your homework. One of the best ways to know is to read what other consumers think of a specific product so, read reviews, ask for recommendations from friends, or try samples before purchasing a mascara to find the one that best suits your needs. Some popular mascara brands include Maybelline, L’Oreal, CoverGirl, and Dior.
A new brand called Meloway that we have just discovered is worth checking out as it is getting some rave reviews. Founded by 2 New York brothers Meloway offers some great volumizing mascaras/ However, what we loved the most is that they have the most versatile wand we have ever seen that is designed to bend and flex in order to get absolute coverage, length and volume. Check them out and now they are offering 10% off.
Good luck girls and drop me a line if you have a good recommendation! I am all ears or should I say eyelashes!
